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Apple TV is a line of digital media players developed and marketed by Apple Inc. It allows users to stream video and audio content, such as movies, TV shows, music, and games, to their television sets.

The first version of Apple TV was released in 2007, and was designed as a simple device that could connect to a user’s television and stream content from the iTunes Store. It was developed by Apple’s engineering team, led by Steve Jobs and Jeff Robbin.

This feature-rich device offers 4k support, HDR, built-in Siri in the remote, also 32 GB or 64 GB of storage.  Over the years the user base has increased, in 2019 there were an estimated 33.6 million users, and in 2020 40 million. In addition to the device, they also offer the Apple TV+ streaming service with a lot of quality programming.

Since then, Apple has continued to develop and improve the Apple TV, releasing several new versions of the device over the years. These have included features such as support for streaming services like Netflix and Hulu, as well as the ability to play games and use apps.

Apple TV is currently in its fifth generation, and offers a range of features, including access to the Apple Arcade gaming service and the ability to control smart home devices. Development of Apple TV is currently led by Apple’s hardware engineering team, headed by Dan Riccio.

Benefits Of Apple TV Development

Much like Roku, any device with a large user base is a great reason to put your content on there.  Apple TV has a growing audience that will need new content and developing a channel for the service is a wise investment. Users are always looking for new content to consume from Podcasts to TV shows content is at its highest demand in years. With a custom streaming channel, you can put your products and content right in front of a demanding audience.

OTT (Over-The-Top) broadcasting is becoming the main method of consuming content for most generations. Almost everyone now has a streaming device, laptop, or phone that has watched media on. Be ahead of the curves and step into that OTT world.

Broadcasting Solutions

At Johnston Howse, we will work with you to develop the right solution for your content needs. In addition, we can fully develop, test, and implement your new channel or mobile app. Johnston Howse has worked with major content providers to build broadcasting networks and streaming channels. Set yourself and your brand apart with your own streaming app. Finally, contact us today for more information on all our available services.

Author RJ Johnston

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