Over the past 20 years, there has been a significant shift in how people consume broadcast content. In the past, most people accessed television shows and movies through traditional cable or satellite subscriptions. However, in recent years, there has been a migration towards “over the top” (OTT) content delivery, which involves streaming video and audio content over the internet.
One of the main reasons for this shift is the increasing availability of high-speed internet, which has made it easier for people to access streaming services. In addition, the proliferation of smart TVs and streaming devices, such as Roku and Amazon Fire TV, has made it easier for people to watch streaming content on their television sets.
The growth of OTT content delivery has also been fueled by the increasing number of streaming services available, such as Netflix, Hulu, and Amazon Prime Video. These services offer a wide range of content, including original programming and licensed TV shows and movies.
Currently, the top five players in the streaming wars are:
Netflix: Netflix is the largest streaming service in the world, with over 208 million subscribers as of December 2020.
Amazon Prime Video: Amazon Prime Video is the second-largest streaming service, with over 200 million subscribers.
Disney+: Disney’s streaming service, Disney+, launched in November 2019 and has already gained over 100 million subscribers.
Hulu: Hulu is a US-based streaming service with over 35 million subscribers.
HBO Max: HBO Max is a new streaming service from WarnerMedia, with over 28 million subscribers as of December 2020.