Live streaming in 2022 is growing in industries. Americans have always had an interest in live streaming capabilities. However, the latest technology has allowed live streaming becomes a fundamental part of modern entertainment. Industry growth in the live streaming market is a natural rise that can help underserved segments of the market. In addition, it helps launch smaller, independent companies into the mainstream.
History of Live Streaming
The first live-streaming event occurred on September 4, 1951, when Harry Truman spoke at the Japanese Peace Treaty Conference in San Francisco. Starting in 2005, live streaming got an upgrade. Live television was shifting away from home television to the internet, specifically YouTube. As a result, the popularity of live streaming rose. This contribution causes the creation of an actual live stream platform on the internet. Platforms like Upstream and Showcaster began carving their corner of this new market as it developed into something more.
After professional platforms began to appear, live streaming was transformed into something social. Not long after, social media platforms began introducing their own live streaming that could turn an amateur into a professional. One of the biggest pioneers arrived in 2015 known as Periscope. Periscope is a live streaming app that was in development before being acquired by Twitter. During a live video, a user could tweet out a link to their Twitter account to draw viewers to the video. The app also allows users to set the video to private or select certain users to view the content. Since then, other sites like Snapchat and Instagram pushed the shift into the social realm.
However, where is live streaming going? In addition, how much growth will be made in 2022?
Growth of Live Streaming in 2022
For every broadcaster, live streaming is one of the best industries to be a part of. The current live stream statistics going into 2022 are impressive. Live streaming has grown over 93%, with live videos holding 10x the attention of a regular video and 70% of people tuning into live stream daily. According to professionals, 82% of internet use and 79% of mobile users will stream videos by 2022. With 90% of people watching on the internet, investing in producing live streaming content is the best move a company can make. Especially since the industry is expected to reach $223.98 billion by 2028. However, creating and maintaining your streaming service can be a challenge. That is why you should contact the professionals at Johnston Howse.
Live Streaming Services with Johnston Howse
At Johnston Howse, our team provides best-in-class broadcasting services for our clients. Our live streaming services will make the process of sharing your live videos easier. When working with technology, glitches and hiccups are likely. Regardless of your supplying your content to services like Roku or wanting to stream live events each week, Johnston Howse is here to help. Our company only uses the best content delivery networks in the industry today.
So contact the professional at Johnston Howse today!