In the past, the best way to get your message out there is through television. While television is still a great way, recently OTT (Over-the-top) broadcasting has become an important avenue to getting your content out there. When you talk about OTT, that covers streaming services, VOD, Live streaming, and many alternative ways from television to broadcast your content. At Johnston Howse, we can help you develop an OTT strategy to benefit your business.
OTT Outlook
The Over-The-Top market in 2019 was estimated at around $85.16 billion. By 2025 it is expected to be around $194.20 billion. In addition, more and more advertisers are forgoing traditional TV and placing money in online ads, streaming ads, and other services. Also, many companies are including OTT options in their advertising budget each year. In addition, when it comes to users, they prefer the freedom streaming anywhere gives them.
With more and more people cutting the cord and relying on streaming devices, now is the time to get your content out there. From Roku to Amazon, you need to have your content where people will see it the most. OTT development will greatly benefit your business.
OTT Development
There are many factors you need when looking into OTT development. At Johnston Howse, we will help develop an entire OTT plan that can benefit your business the most. We can provide access to reliable Content Delivery Networks (CDN). Also, we will help develop a content management system (CMS) and user-friendly website.
Furthermore, Johnston Howse can build custom streaming channels for Roku and other streaming services. Our experienced team can talk to you and help you develop the perfect plan to provide quality OTT services. Finally, with our help, your content will be delivered to high-quality services in front of the customers you want. Contact Jonhston Howse today!
