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Streaming and VOD can really help boost your business.  One industry streaming really help put on the map was eSports. With streaming sites such as Twitch and YouTube Live (there used to be YouTube Gaming), the popularity of eSports grew faster than anticipated.  For those that do not know what eSports is, it is competitive video game playing.

eSports Industry

Over the years competitive gaming has grown and millions of people watch the events streaming live. Games such as Madden, Fortnite, Street Fighter, League of Legends, NBA 2k22, and Call of Duty all have eSports leagues. Depending on the game, there are usually teams of players led by a coach that compete against each other. Fighting games such as Street Fighter is solo one on one type game.

These events are watched by people from all over the world. It is estimated that 380 million people will watch eSports this year. In addition, most of the viewers come from North America, China, and South Korea. The League of Legends championship drew in 80 million viewers. ESPN and Disney have entered the game as well signing contracts to broadcast eSports.


Now all this is well and good, but how can streaming help you? First, advertising during these eSports events is one way to really expand your brand recognition. Second, building your own streaming channel can provide a great way to get your message out in front of people. You do not need to be an eSports provider to have a channel. That was just one example. There are many types of businesses that could benefit from getting your content out there.

That is where Johnston Howse comes in. We can help you develop a full broadcast strategy through many methods such as a Roku Channel, VOD, texting, and many other options. Contact us today to find out all the great ways Johnston Howse can help get your content out to the masses.

Author RJ Johnston

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